GRID aims to promote the advantages of group protection to employers, employees and official bodies. The mission statement is: 'To promote the value of group protection for employees and other groups by increasing awareness and understanding'. Members feel there is a pressing need to raise the market profile and promote the advantages of group cover. With the Government struggling to promote welfare reform in many areas, the group feels this is an excellent time to lobby and promote how covers arranged via employers could solve some of the problems that exist.
Group covers include life, critical illness and income protection. The aim is to create a wider awareness and understanding of what can be offered and the advantages to employers and employees. Key to this is working with the customers to listen to real needs and concerns, and persuading the industry to work more efficiently. It recognises that the proliferation of names for similar products and unnecessarily confusing minor differences in what insurers offer, can confuse and work against the overall good. GRID seeks to gently persuade providers to be less confusing by standardising product terminology, but without hindering real competition and innovation.
Last updated: 31st October 2006