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Ten considerations in building the business case for group risk protection

Press release 3 September 2019.

There are many demands on a business to provide employee benefits, and some offer more value to a company and its workforce than others. Group risk protection products (employer-sponsored life assurance, income protection and critical illness) offer some of the best value benefits available. However, to ensure that HR departments get that value, they need to ensure they select and utilise policies wisely.

Here, Katharine Moxham, spokesperson for GRiD, offers advice for those considering how these benefits can add value to their company:

1) Research the market but look at terms and added-value services as well as price - group risk products often come with all sorts of extra support including an Employee Assistance Programme (EAP), fast access to counselling, a second medical opinion service, vocational rehabilitation and health & wellbeing services.

2) Consider a workforce's profile by all means but try to be inclusive – remember everyone needs a way to protect their financial position and their dependants' future, not just senior staff. However, as a recruitment and retention tool, specific products may be more or less beneficial, dependent on a company’s demographics.

3) Really understand the nitty-gritty of the product - ensure a good understanding in exactly what is being bought and how to use it on a practical level.

4) Before purchasing, allocate staff resources to ensure that an individual or a team has responsibility for managing the group risk programme and for embedding the benefit and any added-value services into working culture and procedures.

5) Review current assets (such as a stand-alone EAP or HR/legal advice) and determine whether there is any duplication with a potential group risk purchase which could release budget for something else.

6) Take the time to develop a tri-partite relationship with the adviser and provider - relationships matter in this market and providers do some extraordinary things for employers who engage with them.

7) Discuss the potential purchase with the internal communications team to determine what communications channels can be used on a regular basis to ensure a workforce knows what they have and how to access all the extra support, thereby reinforcing the company’s position as a caring employer. Some providers and advisers also offer additional support in this area.

8) Don’t purchase in isolation as an HR team – seek buy-in from a broader group of potential ‘group risk ambassadors’ who will help spread the word and the uptake at a grass roots level. It’s important for line managers to be consulted as they are at the coalface and need to understand how these products and extra services can help them manage difficult situations better, such as mental health issues and absence.

9) The assistance that group risk policies can provide are wide and varied, from support with mental health issues right through to absence management; consider the main needs of the business to help prioritise what’s needed.

10) Use the expertise of advisers to develop and source a group risk programme that suits the business and budget.

Katharine Moxham commented: “Group risk should not be a get-and-forget product if an organisation wants to drive maximum value from it. Price isn’t the only thing to consider. Just as much consideration needs to be given to what else comes along with a group risk purchase and then to ensuring a commitment is made to communicate the availability and benefits to a workforce.”

  • Ends –

For further information please contact:

Sharon Mason 
SMUK Marketing and PR 
Mob: 07747 611773
Land: 01252 843350

Katharine Moxham
Spokesperson for GRiD
Mob: 07887 512508

Notes for editors 

About GRiD

Group Risk Development (GRiD) is the industry body for the group risk protection sector, promoting the value to UK businesses of providing financial protection for their staff, enhancing their wellbeing and improving employee engagement. Our membership includes insurers, reinsurers and intermediaries who have a collective wealth of experience built over years of operating in the group risk protection market. Under the chairmanship of Steve Bridger (Managing Director Group Protection, Corporate, Aviva UK Insurance), GRiD aims to promote group risk through a collective voice to Government, policymakers, stakeholders and employers.

GRiD works with government departments and regulators involved in legislation and regulation affecting group risk benefits, and with other organisations involved in the benefits and financial protection arenas. GRiD also seeks to enhance the industry's standing by encouraging best practice and by participating in industry-wide initiatives such as the professional qualification in group risk managed jointly with the Chartered Insurance Institute.

GRiD’s media activity aims to generate a wider awareness and understanding of group risk products and their benefits for employers and employees.

GRiD's dedicated spokesperson, Katharine Moxham, provides expert media comment on a full range of group risk issues.

Follow Katharine Moxham on Twitter @KMoxham


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The opportunity to influence group risk policymaking.



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