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Yulife joins GRiD

Press release 7 October 2019.

Yulife is the latest group risk life insurance company to join GRiD, the industry body for group risk protection.

The values of the insurance company and organisation are aligned, with both looking to grow the market through promoting the benefits of supporting the financial, physical and mental health and wellbeing of staff.

Yulife’s innovative approach focuses on supporting employee engagement, by promoting a healthier lifestyle, and provides employees with an app and virtual currency to reward those looking after their health.

Following the latest round of funding, they have recently increased their team to build their broker division, under the management of ex Omnilife Sales Manager Barry Waring (Chairman of the Raising the Profile committee for GRiD).

Sammy Rubin, CEO of yulife said, ‘This is an exciting time for yulife and to be in the group risk industry, there’s so much potential. We’ve found a real enthusiasm - among advisers and employers alike - for how group risk can contribute to the wider health and wellbeing of staff. Being part of the industry body that represents the industry is core to helping us realise our ambitious plans.’

Members of GRiD get exclusive access to:

  • Group risk industry leaders
  • Networking opportunities
  • Pan-industry claims data
  • Employer research
  • Training
  • Responses to consultation papers

Steve Bridger, chair of GRiD said: ‘We all want the same thing in our industry: to grow the market by demonstrating value. Working together, we’re stronger; we learn from each other and create greater awareness. We very much welcome yulife and are looking forward to working together.’

For more information on joining please see: GRiD

  • Ends -

 For further information please contact:

Sharon Mason 
SMUK Marketing and PR 
Mob: 07747 611773
Land: 01252 843350

Katharine Moxham
Spokesperson for GRiD
Mob: 07887 512508

Notes for editors

About GRiD

Group Risk Development (GRiD) is the industry body for the group risk protection sector, promoting the value to UK businesses of providing financial protection for their staff, enhancing their wellbeing and improving employee engagement. Our membership includes insurers, reinsurers and intermediaries who have a collective wealth of experience built over years of operating in the group risk protection market. Under the chairmanship of Steve Bridger (MD Group Protection, Corporate, Aviva UK Insurance) GRiD aims to promote group risk through a collective voice to Government, policymakers, stakeholders and employers.

GRiD works with government departments and regulators involved in legislation and regulation affecting group risk benefits, and with other organisations involved in the benefits and financial protection arenas. GRiD also seeks to enhance the industry's standing by encouraging best practice and by participating in industry-wide initiatives such as the professional qualification in group risk managed jointly with the Chartered Insurance Institute.

GRiD’s media activity aims to generate a wider awareness and understanding of group risk products and their benefits for employers and employees.

GRiD's dedicated spokesperson, Katharine Moxham, provides expert media comment on a full range of group risk issues.

Follow Katharine Moxham on Twitter @KMoxham


Join now

If you are active in the group risk market and would be interested in gaining a greater share of voice and working more closely with your contemporaries in the industry please get in touch by completing this page.

Benefits of membership:



The opportunity to influence group risk policymaking.



GRiD is a respected voice in the protection sector – as such, membership enhances the status of member organisations.



Privileged access to output from the various working groups, including consultation responses, regulatory updates, employer research and pan industry claims data. GRiD members also gain exclusive access to industry speakers at member meetings.

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